About Us
The Vancouver Collection Story
"Where West Coast Style Meets Conscious Fashion"
In the heart of Vancouver, surrounded by mountains, ocean, and endless natural beauty, founder Sarah Chen discovered a gap that needed filling. As a fashion enthusiast who spent years chasing trends, she realized the fashion industry's dark secret: fast fashion was destroying the very environment that inspired her love for beauty.
The Awakening Moment: Standing on Kitsilano Beach one morning, watching the sunrise paint the North Shore mountains, Sarah had her epiphany. "What if I could create a fashion destination that captures the effortless elegance of Vancouver's lifestyle while protecting the natural beauty that makes this city magical?"
Our Mission: Vancouver Collection exists to prove that you don't have to choose between looking incredible and doing good. We curate sustainable, trend-forward pieces that embody the West Coast spirit – relaxed yet refined, conscious yet chic, timeless yet contemporary.
Environmental Impact: Every purchase supports:
- Sustainable fabric sourcing from eco-certified mills
- Carbon-neutral shipping across Canada
- Partnership with local Vancouver environmental initiatives
- Circular fashion practices (repair, recycle, reimagine)
The Vision: To become Canada's leading sustainable fashion destination, proving that conscious choices can be the most stylish ones. Sarah envisions Vancouver Collection as the brand that makes sustainable fashion accessible, desirable, and distinctly West Coast.